Private label rights (or PLR) are the best thing to happen to an internet marketer since...well...the internet! Being the King of Sales and all, I find it only proper to give the citizens of the internet marketing world a clear definition of what PLR are and how they can be used to make a huge income at a very low cost!

When a product is being sold with PLR it allows you to change its content and brand it as your own. This can vary from writing an introduction paragraph or editing the title to completely modifying it any way you want and add your name to it as the creator (with or without the condition that you HAVE to modify the content).

Anything allowing you to change the content (except branding an affiliate link) is called Private Label Rights.

Just keep in mind that obtaining Private Label Rights does NOT automatically mean you also have obtained the copyrights. That's another issue, because copyrights are granted the moment a document, in whatever form, is finished.

Also keep in mind that obtaining Private Label Rights does NOT automatically mean you also have obtained any other right like re-selling (Reprint) or even licensing others to reprint (Master reprint rights).

The PLR hype started when products started to come out with Resell Rights but since then all kinds of new rights have been introduced resulting in a real mix of definitions.

Here's a simple lowdown of how this all works:

Basically, Resell Rights allow you to re-distribute a work of another author that already has been published as long as the content and branding remain the same.These kinds of rights are not limited to the Internet business, they're quite common in lots of other businesses too. Another term you might hear describing this is Re-print Rights.


Then there are Master Resell rights. That means you're not only allowed to re-distribute the product or document, but you're also allowed to trade the resell rights for the product. Sometimes you're even allowed to sell these Master rights!

Confused yet?

If you are, you're definitely not the only one, but that's why I'm writing this article!

First you have to understand, when talking about (master) resell rights, you're actually talking about a way of distribution and NOT about copyrights. That's a big difference. Further, the only thing you can be quite certain about is the difference between resell rights and master resell rights. You now know what they mean.

To solve the confusion about all other criteria is to look at the conditions and terms presented with any right that you want to obtain.
A lot of terms can apply to both sort of rights. You may or may not have permission to:

   -give away the product (unchanged)
   -give away a branded version (with your affiliate links)
   -package the product with other products
   -give it away as a bonus
   -break apart the product into smaller articles
   -offer it through auction sites
   -supply the product in a (paid) membership area
   -alter the product
   -let buyers also sell resale rights to the product

Look at this list again. It is your checklist. I don't decree this to be a complete list, but it's a good start. If not presented with a PRL offer, these are the questions that you have to ask when you want to buy any kind of rights. If you're not absolutely sure what the terms actually are, ask the seller.

Even if you think you are safe knowing all 'ins-and-outs' regarding your rights, things can go terribly wrong. I once bought the reprint rights to a great product. After purchase it turned out that the only way to sell this product was using a link that brought the customers right to his mailing list signup to complete the sale. Deceptive!

But this is an exception. Most of the time buying rights is ok if you use the checklist above.


Now, back to Private Label Rights.
PLR products can be anything from software, graphics, reports, documents, articles, e-books and the like. You can use PLR to expand your existing product line, to increase professionalism of your products by making them look like they came directly from you. They also allow you to skip the whole hassle and costs of product development.

If the terms allow you to change the content and present it as your own, you could have something valuable.

As with all other rights, it depends on the quality of the product, but if that's good, you can sell the product and brand your name on the Net.

Just to take away all the confusion about private label rights, let me emphasize my warnings above again:

Some people think, that once they have obtained private label rights, that automatically makes you the owner of the product. It does NOT! Unless explicitely stated. And lots of other people think, that once they have obtained private label rights, they can distribute the product any way they want. You CAN'T, unless explicitely stated! If the agreement doesn't say so, then do NOT assume you have any sort of distribution right (resell or master resell)! ASK the seller!
 
Buying private label rights is a lot cheaper than having the content created by ghostwriters for you. These guys charge a lot per article, especially when they're good (and believe me, you would want a good one!).

The downside of course is, that the article series you buy aren't unique, because the private rights are sold to more people. But since you are allowed to change the content you can make these articles unique. And that means that buying private label rights can be a very interesting strategy for you, if you play it right. You see, if the content is good, you immediately have lots of new content that is great for your visitors and it could increase your website's visibility in the search engines and generate some extra traffic. Of course you can also add your Adsense code to it, but don't expect to make tons of money right away. You'll need to build a real Adsense emporium to to that and I myself am definately not a wizard at doing that.

What I like to do is take a few PLR articles to make an ebook about the subject and use that as a viral marketing tool or even sell it. You can also use a similar strategy to create an educational autoresponder series with great value for your prospects.

Finally, let me give you some really great PLR resources.

PRL Wholesaler is a great membership site offering various forms of resell rights, including Private Label Rights. The owner, Gabor Olah is a very successful internet marketer and if you get on his mailing list he is more than generouse about sharing a few tips and tricks of the trade. The great thing about this site is that you can revieve tons of excellent products for FREE! I would suggest becomming a "VIP" member though because you will get access to some very unique PLR products that don't have a lot of competition. 

Another great resource is Nicheology, a site where you can get complete PLR products once a month. Unfortunately this membership site is closed. However, occasionally they let new people in who signed up for the waiting list. If you're interested in great PLR products, you really should get on that list!

Finally let me share with you a product that I have been searching for for a very long time. This program allows you to change PLR content in a flash. I'm not giving this away to promote laziness but this product can really help prevent you from producing duplicate content. I've tried this program out and it really does work wonders! You can see a demo video here.

That's all there is to it really. Good luck and I wish you success!

About the Author:

The Sales King has been a great success in the world of internet marketing. Complete with his Crown of Commerce and Scepter of Success the Sales King has agreed to write articles for the benefit of his citizens in the internet marketing kingdom.

Article Source: Articles - Millionaire Geeks